The collection of Diet Coke 20oz bottle caps on my desk at work is growing quite large. There's something not quite right about it, other than the fact that I'm collecting caps from 20oz bottles of Diet Coke. Each one of the of 18 red plastic icons have the same text written underneath: "Drink Coke Play Again". Of course, they never say, "You didn't win", or "Sorry pal, not this time". They never want to imply that you are, in fact, a loser.

Not that being called a loser by a beverage container can do much damage to my self-esteem, although 18 opinions in agreement does make me a little nervous. No, no, the reason I'm giving this the slightest amount of attention, is that the label of the 20oz bottle claims "One in Twelve Win Free Diet Coke".

I'm on 18, No Free Coke.

I really feel this is damaging our customer - megaconglomerate relationship. If I can't trust them to be honest about the odds of winning their sales promotion, then how can I completely trust them. I mean, yes, I can try to believe everything they say, but this will always live in the back of my mind. That's no way to live.